The Daily Wire, a major conservative media outlet, is making waves with strategic changes at the top and a significant shift in content direction. Co-Founder Jeremy Boreing is stepping down as Co-CEO while the company has reportedly disbanded its children’s programming division despite previous ambitious plans.
At a glance:
• The Daily Wire has laid off its entire kids department according to former employees
• Co-Founder Jeremy Boreing has stepped down as Co-CEO to focus on creative projects
• The company previously announced plans to invest $100 million in children’s entertainment
• The investment was positioned as a conservative alternative to Disney’s content
• Caleb Robinson will now serve as the company’s full-time CEO
Major Leadership Change and Department Shutdown
The Daily Wire has reportedly laid off employees from its children’s programming department as part of a larger corporate restructuring. This move comes alongside co-Founder Jeremy Boreing stepping down from his role as Co-CEO to focus on creative endeavors within the company.
Kevin McCreary, who worked as a lead video editor for the kids department, revealed the news in a social media post. “The Daily Wire just laid off its entire kids department including myself,” McCreary wrote.
A spokesperson for outlet confirmed the layoffs in an official statement. The statement characterized the move as “part of our ongoing plan to better align resources with business priorities and growth areas.” Rumors that the company is facing bankruptcy have not been confirmed or denied.
Strategic Pivot From Previous Commitments
The dissolution of the children’s programming department is a significant shift from previously stated goals. In March 2022, The Daily Wire had announced plans to invest $100 million in children’s entertainment over a three-year period, positioning itself as a conservative alternative to Disney, which has been accused of pushing far-left views on to young Americans.
This investment initiative came as a direct response to Disney’s public stance against Florida’s Parental Rights in Education bill. “Americans are tired of giving their money to woke corporations who hate them,” Jeremy Boreing stated at the time.
The original initiative included the launch of Bentkey, a subscription-based streaming service focused on children’s content that promoted conservative values. It was part of The Daily Wire’s broader expansion into entertainment, a business direction that now appears to be changing.
New Leadership and Future Direction
Caleb Robinson, who Co-Founded The Daily Wire alongside Boreing and Ben Shapiro in 2015, will now assume the role of full-time CEO. Boreing will remain involved with the company, but will shift to creative projects including a new TV series called The Pendragon Cycle. He will also continue to serve as an advisor and host of Daily Wire Backstage.
In statements about the company’s identity, Boreing has previously stated, “We own our biases. We are a conservative news organization. We’re not hiding it. We don’t pretend otherwise.”
