During last Wednesday’s broadcast of “The Joe Rogan Experience,” podcaster Joe Rogan and his guest comedian Sam Tellent discussed the current controversy over Bud Light partnering with “transgender” social media influencer Dylan Mulvaney.
Rogan dismissed the Anheuser-Busch boycott, suggesting that the controversy is only expanding the Bud Light brand to “an extra group of people.”
At the same time, Rogan said he loved the video Kid Rock posted online showing him shooting up cases of Bud Light, saying he loved “that kind of thinking.”
But Rogan asked what the boycotters planned to do next, nothing that other beer companies also support the LGBT movement.
Rogan said he thought it was funny how outraged people were getting over Bud Light partnering with Mulvaney, asking why it is a “big deal.”
Calling the partnership “goofy,” Rogan asked why anyone should care.
However silly Rogan may have thought the boycott was, Anheuser-Busch certainly took it seriously.
Last week, the New York Post reported that the beer giant’s value plummeted over $5 billion since March 31, with shares in Anheuser-Busch falling by nearly 4 percent by Wednesday, from $132.38 billion to $127.13 billion.
Shares in the company dropped another 1.5 percent last Wednesday, according to the Post.
Distributors around the country are bearing the brunt of the controversy as bars in conservative states, including Wyoming and Tennessee are refusing to stock Bud Light.
Industry experts told the New York Post last Tuesday that the controversy seems to have “staying power” that could result in Anheuser-Busch facing a full-blown boycott of all of its products.
Fearful of just that thing, last Friday, Anheuser-Busch CEO Brendan Whitworth released a flat, tepid non-apology saying the company never meant to become “part of a discussion that divides people.”
Whitworth maintained that his focus is on “building and protecting our remarkable history and heritage.”
